The Issue Of Taking “It” Forward Successfully!
(Keywords: #community #earth #globalwarming #cuttingedge #technology #society#engineering #sustainable #construction #environment #materials #geosynthetics )
One of the most difficult challenges we could face when developing and supporting sustainable products/services could be, “the” very issue of taking it forward successfully(or even helping it take forward)!….Just Imagine, after hell lot of hardwork and successfully tackling all other challenges, we come up with lab trials and get into the next stage by “propagating” the new product/technology useful for the society in terms of these “sustainable” aspects. And soon we realize that…..
This “very” stage of “propagating”, “it” is often more difficult than the innovation itself! ………
Making it possible to experience others the intangible value of these products and services is not an easy task! (Finding people who will readily come forward to take the benefits of these products and services is going to be one of the challenges we need to tackle )
So…….The issue is taking “it” forward.
So this question, naturally becomes very very relevant.
Is promotion of sustainable products & services a different ball game?
So green buildings methods, Innovative methods for low-cost construction( with less natural resources utilization), Energy efficient methods , Automation of the otherwise labor-intensive construction methodologies,Harnessing the technological development for the development of the society(Not just the industry!) ……….and all such involving #sustainability and go green initiatives are challenging areas where it takes a lot of efforts to convince the cost benefit ratio keeping in view of the long term and short term benefits and other interests!
In these cases a lot of emphasis is needed to be done on the parameters such as specification and other distinct advantages of the products/services right from the beginning. More over, specifically in the case of services and solutions a lot more need to be done to make sure that every measurable tangible benefits are considered and communicated positively!In services it is often a bit difficult to distinguish the “tangible” and intangible” aspects (and a lot of convincing might be needed many a times!) Appropriate technical presentation is another most important aspect. This is the critical point where we get only one single opportunity to make a good impression to the targeted audience(would be customers,decision makers and all that).
Wh ile dealing with general products where the price, value addition or even after sales may be taken into focus points for decision but that is seldom the case with these technical products and services which are unique and innovative in nature.The first and foremost aspect in all such would be to gain the technical acceptability and this is where the technical skill coupled with the appropriate understanding of the market dynamics would matter.
Whether it is product or service, one aspect remains very unique!Whatever would have been the USP’s wouldn’t last very long.(Short Product Life Cycle, Unless Periodic Value Addition Is Done to Safeguard Changing External Market Dynamics On Which We Have No Control)
So over a period of time the nature and type of the market would have changed, the requirement would have undergone some changes and even several other external forces would have changed forcing us to upgrade. We are also not daring to get into unconventional thinking to bring in better technologies and solutions.No denying the fact that we could all work towards to make sure that the advantage of cutting edge technology relevant to Civil, Architectural, Environmental Engineering and other related areas could be made available like the same way it is used in many other industries.We have a tendency to get into a comfort zone by accepting only time-tested techniques.A lot could change if we have a better interaction between institutions of higher learning and industries such that lab tests are soon extended to field trials and later into real life practical applications (You may like to watch the video below or can continue reading and later watch the same video by clicking on the link at the end)
Wishful thinking it might be, but we need to use sustainable technologies within the construction industry so that we also contribute positively within our industry for supporting the global campaign to protect our earth for the future generations in the best possible manner given the challenges we have ahead of us!So it also calls in for a lot of corrective measures so that a longer life cycle is achieved.
What would be the #bestadvice?
Research well to come out with something meaningful so that you don’t have to struggle to sell your products though you still need to to emply the best strategy to take “it” forward wisely.Observe and take decisions appropriately ..:Because you need to sell on the merit of it first in this particular case.Every situation involving customers would be different and so the appropriate #sales strategy would depend a lot on the natural ability, gut feelings and the skills of the concerned professional for taking things forward irrespective of adverse conditions!Remember.. “The proper use of science is not to conquer nature but to live in it”
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About us: Our work is based on the philosophy that whatever we do should also be meaningful and adding value to not just the industry but to the society as well.Disclaimer#Views expressed are my personal opinion only and not anyway associated with that of the organizations ,I am part of either as a consultant or advisor or in any other capacity . Any issue with the content of this article should be brought to the attention of the author through email id: info@bvprgj.com Text Copyright © 2018 by Prakashan B.V,www.bvprgjconsultants.com — All Rights Reserved.
You may like to read this article: “Sustainable Solutions;Can Geo-systems be helpful?(Video link given at the end)
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(More Key words: #Sustainable building materials #going green initiatives #Engineering Products and Services Promotion, #Cutting edge technology relevant to civil and architectural engineering #Startups #New technology promotion to engineering indusry #Products or services developed by startups)
